You and one of your friends on the same programme are planning to go into business together
undertaking marketing for small family businesses which have neither the funds nor the expertise to do
this effectively for themselves. You are not sure that at this point you want to set up a limited company
because of the costs involved and so are considering a form of partnership.
Your expertise is in general management and your friend’s is in market segmentation. You will need
three other people in the business: a person with advertising and PR experience; a person with sales
expertise and a person with accounting and finance qualifications.
Critically evaluate the forms of partnership that are available to you and justify your final decision in
terms of the business activity and organisation

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