The Case Study ofCompbell’s Soup CompanyStarted in 1989, Campbell Soup Company now is an American multinational producer of canned soups and related products. Campbell’s products are sold in about 120 different countries around the world. The headquartered of the company is located in Camden, New Jersey. The company is divided into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division.1Campbell Soup Company was placed second on Corporate
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