Assessment:

Read the citations below
Visit a McDonalds store and attach a receipt of your visit.
C.      Based on your analysis of the ‘Essential References and In text citation list’ and observations from your visit prepare a report for McDonalds Australia addressing the following:

1. Comment on the current issues being faced by McDonalds regarding changing consumer preferences

2. Describe the strategies McDonalds uses in managing workforce diversity

3. Make recommendations for the future especially around business practices including declining sales, innovation and strategic changes.

Your response MUST include discussion from the following sources:

Essential References and In text citation list:

(2014),”McDonald’s shines for the opportunities it offers female employees”, Human Resource Management International Digest, Vol. 22, Iss 1 pp. 3 – 6

Addressing Changing Food Values (2012) Financial Review Case Studies with Business News, Edition 4. http://www.afrbiz.com.au/case-studies/mcdonald-s-addressing-changing-food-values-through-market-research.html

Ghobadian, A. and O’Regan, N. (2014) A case study and interview with Jill McDonald CEO and President of McDonald’s Northern Europe Division, Journal of Strategy and Management, Vol. 7 No. 1, 2014. pp. 87-100.

Robbins S, Bergman R, Stagg I, Coulter M, 2015, Management 7, 7th edn, Pearson Australia, Sydney, pp.34-36

Additional References required:

In addition to the required sources shown above, you should use AT LEAST TWO other references that you have found. These two additional sources must have been published after 2011.

Format:

Report format: Table of Contents, a brief Introduction, a Body with sub headings divided into:

1. Current issues being faced by McDonalds regarding changing consumer preferences

2. Strategies McDonalds uses in managing workforce diversity

3. Recommendations for the future especially around business practices including declining sales, innovation and strategic changes.

A brief Conclusion, Reference list (only items that have been cited in text ie No Bibliography) and an Appendix with your receipt scanned in.

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