Marketing has been criticized because it “makes people buy things they don’t really need.”Refute or support this accusation.

(AACSB: Communication; Reflective Thinking) (CLO- 3,CLO-4)

Applying the Concepts

2. Talk to five people, varying in age from young adult to senior citizen, about their automobiles. Ask them what value means to them with regard to an automobile and how the manufacturer and dealer create such value. Write a brief report of what you learned about customer value,

(AACSB: Communication; Reflective Thinking) (CLO- 3,CLO-4)