Murdoch University Web Analytics, Data Analysis Report.
The client is interested to find out why and how audiences engage with their social media platforms, particularly Instagram and TikTok. The client will provide primary social media analytics pertaining. Using this data, and further secondary research as necessary (client website content, other websites, Google Trends etc), your task is to construct a report that addresses the questions below, explains and interprets the provided analytics and data from your own research (including a content analysis of the main Mothership website) in order to provide recommendations on how they might improve online engagement with their target audiences. Research Questions to address: Instagram 1. How can we better capture and retain the attention of our users so that they spend more time viewing our Instagram Stories (rather than simply tapping past them)? 2. Why does it seem that many of our IGTV videos receive less engagement compared to videos published as regular IG posts? How can we improve the performance of our IGTV videos? 3. Does the data reveal any insights regarding the use of hashtags? How can we use hashtags in ways that aid performance, for the various IG formats? TikTok 1. What helps increase average watch time? 2. Are comments and shares a major factor in determining the virality of a video? If so, how can we encourage more comments and shares?
2500 Words. Please refer to the attached. Thank you
