Activity 16.13 Strengthening your application

Pick a job for which you plan to apply. (If you are some way short of graduating, pick one that you might apply for if you were ready.) Find out as much as you can about the job, the organisation and the organisation’s competitive environment (customers and competitors). Then think about the ways in which you can use this information to identify the strengths you would want to offer and any weaknesses you might have. See whether you can complete a SWOT on yourself as a product for this particular customer, looking at opportunities and threats that the organisation might offer you, too. Modify your action plan if this suggests improvements.