Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment. In this assignment, students are required to identify a recent E-Commerce and EBusiness idea and write a 1,500-word report. Suggested topics (List is not restricted): ? E-Commerce store (choose any product) ? Teach online courses ? Online marketing service for businesses ? Start online clothing store ? Sell web hosting and domain services ? Virtual assistance service ? Build apps and websites ? Develop and sell a niche product Following instructions must reflect in your writing – Selling on the web ? Choose a revenue model and discuss why you have chosen that model for your e-business idea. ? Describe the characteristics of your revenue model. ? Discuss the web presence objectives and strategies to support your business idea. What are your plans to make your e-business website more accessible, user-centric, usable? ? Discuss your plans to increase customer loyalty and trust. Unit BISY3004 E-Commerce and E-Business Application 2 Marketing on the web ? Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea. ? Discuss your strategies to communicate different market segment. ? Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle. ? Discuss strategies for customer acquisition, conversion, retention. ? Discuss your ideas for customer relationship management. ? Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc). Business-to-Business Activities: Improving Efficiency and Reducing Costs ? Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities. ? Discuss if you have any outsourcing and offshoring business strategies. ? How electronic data interchange works and how it has evolved using Internet technologies. ? Discuss your plans on supply chain management with internet technologies. Social Networking, Mobile Commerce ? Discuss your strategies of using social networking tools in your online business activities. ? Discuss if you are going to use crowd funding platform. Legal, Ethical and Tax ? Discuss how you are planning to work on legal, ethical and tax issues in your e-business. Web Server Hardware and Software ? Discuss your plans on Web server, Operating Systems, Server Software, E-Mail management. ? Discuss your plans on Hardware you are going to use for your e-business. ? Discuss you are after cloud computing and content delivery networks for your e-business. Software for E-Commerce ? Discuss the functions of your e-business/e-commerce software or website. ? Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use