Select two multinational companies from different countries that compete in the same market. Examine their ownership and control structures. In what ways do they differ? How do the priorities of the companies differ (if at all) as a result?

1.1 Individual assignment brief

Select two multinational companies from different countries that compete in the same market.

If so, how do they differ? (Remember you may only need to focus on those aspects of the institutional environment that are most important to the company.)

How do the firms’ home-country institutional contexts affect their resources and capabilities?

How have these institutional differences affected the ways in which the firms have internationalized? (Differences in the ways in which firms internationalize can include, for example, the location of key assets, the length of time that a company has operated abroad, the nationalities of board members, the structure of the company, and the power of foreign subsidiaries.)

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