Select a newspaper or magazine which regularly publishes detailed obituaries of famous people. Use theoretical sampling to select between 10 and 15 different obituaries of a similar length – with the objective of selecting a range of issues (i.e. what the people were or did to make them worthy of an obituary), occupations (e.g. scientist, politician, artist, businesspersons etc.) and equal numbers of men and women. Starting with the first obituary, begin to construct a set of category labels grounded in the text which describe (a) what was important in the person’s life and (b) the qualities by which the person is described (dedicated, inspirational, high social standing, etc.). Do this for successive obituaries, noting on coding cards both where a concept or idea used in an earlier obituary recurs as well as developing different cards whenever a completely new idea is presented