Assignment Overview

In this assignment, you will assess an electronic business communication for effective presentation.

Deliverables

A 250 – 350 word report, formatted using APA academic standards for essays, analyzing the effectiveness of a digital message.

Step 1 Locate a company blog, Q & A site, YouTube channel, or other online forum. In a 250 – 350 word report, formatted using APA academic standards for essays, do the following:

• Evaluate its social networking presence using the criteria for effective communication discussed in this chapter and your own experience using social media. Be sure to identify the purpose of the forum and use specific examples from the website to support your analysis.
• Discuss alternative media forms/digital channels that might be appropriate for the message.

Include in-text citations for any direct quotes or paraphrases and include an APA style reference at the end of your analysis.