Instructions for Assignment 3: Case: Nguyen-Chyung, A. and Faulk, E. (2014) “Amazon in Emerging Markets” WDI.

Please complete Assignment 3 below. The intent of the assignments is explaining your analysis in a concise manner. The readings and case study are attached, and you must include citations for any documents you quote, reference, or paraphrase, including the textbook and Harvard cases.

Important! Turnitin is being used for submitting the assignment to monitor plagiarism. Please make sure it is your own words and plagiarism-free.

Assignment 3 cannot be more than 500 words – no credits received. Please limit 500 words or fewer.

Global Strategy

Learning Objective: Understand the development of global strategy.

Reading: Global Strategy, Chapter 4 – How to Enter New Foreign Markets

Harvard Case: Nguyen-Chyung, A. and Faulk, E. (2014) “Amazon in Emerging Markets” WDI.

Assignment 3: Please refer to the Harvard Case to complete this assignment.  Assess the pros and cons of Amazon’s different market entry approaches.