Why do big companies fail to innovate?

Format

Use the following standard report format to organize your analyses:

Introduction – in a paragraph, briefly summarize the issues. (0.5%)

Problem Statement – in a sentence, describe the major problem that must be resolved. (0.5%)

Stakeholder Analysis – Consider the complexity of the situation and the potentially conflicting perspectives ofat least three various stakeholders (refer to chapter 1), applying concepts from the text. (4%)

Alternatives –propose and analyze three alternative solutions, which must be supported by concepts in the text, or external research. (2%)

Recommended Solution – what would you advise? How will you implement your recommendation? (1.5%)

Conclusion – briefly summarize why your solution best resolves the problem. (0.5%)

[Format, References and style (1%)]