As managers, we ultimately want to select the highest level of measurement possible, although this is not always possible. I found an article that discusses levels of measurement in recent media coverage.On August 7, 2018, an opinion piece was published in the New York Times (link:https://www.nytimes.com/2018/08/07/opinion/a-lesson-for-journalists-from-todays-tv.html) regarding what the author believes is a “reductive picture of society” that media paints today. Specifically, the author cites a September 2017 interv ‌‌‌‍‍‌‍‌‌‍‍‌‍‍‌‌‌‍‍ iew that was conducted by Oprah Winfrey where Oprah asks a number of yes-or-no questions, such as “do you think the Russia investigation is valid?” This then creates two groups (those who think the investigation is valid and those who do not). The author is frustrated that this type of questioning ignores a more complex picture.In my opinion(make sure you do this for your journal!!), the author has made a valid point.Although we certainly can place people into just two categories (valid and not valid) -a nominal level of measurement, this type of questionis likely missing some detail and creates a variable using our least desirable level of measurement. Some people may not feel strongly about the Russia investigation and may be more “neutral.” Others may feel that they somewhat support the investigation, but not all aspects. Here, an ordinal-level variable could be useful than simple yes-or-no questions. For example, one could ask, “to what degree do you feel the Russia investigation is valid?” (not at all, slightly, somewhat, mostly, completely). This would allow readers to know about public opinion in greater deta ‌‌‌‍‍‌‍‌‌‍‍‌‍‍‌‌‌‍‍ il.