A low-involvement, routinized consumer product like toothpaste or detergent involves a regular and routine purchase decision. A consumer makes many routine purchases by choosing a preferred brand or one of a few acceptable brands in a quick method called routinized response behavior. The consumer has already set evaluative criteria and identified options, so any further external search is limited. It’s most common in buying very low-involvement products like those mentioned—toothpaste or detergent.

Discuss your ideas about how consumers might change from their preferred brand. Remember that consumers won’t take much time to weigh this decision, so you will need to get their attention quickly.

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Assignment: Change Management and Conflict Resolution Scenario As the lead consultant for Workplace Solutions Consulting, you are the one to deliver recommendations for organizational change to the management of Informational Systems. Some of the ideas involve centralizing some duplicated administration functions in regional locations and others involve de-centralizing product departments to break down silo walls across locations. You collected significant data in order to conduct the best analysis. The bottom line: although all of these changes are for the better for organization, they will be quite disruptive to the personnel at IS. Your Task Part I You used the data you collected in order to arrive at the most-informed decisions possible regarding changes to the organization. What steps would you follow and what information would you collect to ensure sound data-driven decisions? Part II It is now time to execute the reorganization of Informational Systems. Describe how you would implement the following: 1. The centralization of Finance and HR (no jobs lost, but increased specialization and responsibility). 2. The de-centralization of the heretofore separate product departments (break up of existing teams, reforming new teams, and new reporting relationships).

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