Demonstrate a critical appreciation of the major steps involved in conducting research. (b) Demonstrate an extended understanding of various business research designs and methods, and be able to evaluate and explain their strengths and weaknesses in research designs for particular projects. (c) Demonstrate a critical appreciation of ethical issues in research and an advanced understanding of appropriate procedures and protocols applicable to these issues. (d) Critically review and evaluate research literature. (e) Design research for a particular project, explaining the limitations, advantages, and technical and ethical implications of the techniques employed. (f) Select, justify and design questions suitable for a survey instrument and be able to analyse survey data in relation to a particular