Your group represents the marketing team for a company. The research and development team for the company has just designed a new product and has turned it over to your team todevelop a marketing plan. The product that has been developed falls into the category ofnew to the world in other words nothing like this product exists now. The development team has already tested the product soyour team can make the assumption that it works and that any technology needed for the product is available.

part2 · Marketing program –

o What product, price, distribution and promotion strategy are you going use to attract your target market.