Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
You have been provided with a demographic of a type of consumer. You have also been given a problem. Using the D-School methodology:
D-School Exercise
You have been provided with a demographic of a type of consumer. You have also been given a problem. Using the D-School methodology:
1. Write 6 questions you would ask to the customer demographic on why this is a problem and how this is a problem.
2. Go online and see if there are answers to your questions. Attach what you discover (make sure you use references for links you use) or interview someone in your demographic.
3. Reframe the problem using, “How can I …”
4. Solve the problem with 4 pictures/writing with following constraints:
a. Expensive
b. Do tomorrow
c. Be a game
d. Include Robots
The problem is Sleep ( 50 to 60 ) Years Old