Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
You are a sales manager in the Northwestern division of a large clothing manufacturing company.
You are a sales manager in the Northwestern division of a large clothing manufacturing company. Recently, you and some other managers in your division attended the yearly national sales meeting in Chicago. Just now one of the other managers who attended the conference has come into your office. He says, “While I was at the conference, I took out some friends of mine in Chicago to dinner at an expensive restaurant, and charged it to my expense account. I said they were potential clients. Now my boss is questioning that. He says he wants proof. Would you write him a note saying you were there and that they were really potential clients?” What will you do? How will you do it? Why?
Aspects that should be addressed / included in your answer, but not limited to:
- Identification of personal stage of moral development,
- Explanations of how stage is likely to influence behavior,
- Identification of own interpersonal orientation,
- Explanation of how orientation is likely to affect what one is likely to do.