Purpose:
This assignment aims at ensuring that students have familiarised themselves with the foundational
strategy development models and are able to relate them to current practical business examples.
.
Details
Write an essay explaining what the main strategy development tools are and how they are used in
business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact
Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical
examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
style. Students are reminded of the importance of correctness and accuracy of referencing.
Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of
Academic Misconduct.
Your final submission is due Friday of week 5 at midnight.
Attachments:
Assignment-Gu….pdf
