1. How did Disney create its uniqueness in the Media and Entertainment Industry? What are their

sources of competitive advantage? 16 pts)

2. What strategic pillars did Robert Iger put in place to grow Disney into the world’s largest

media and Entertainment Company? Detail each pillar and explain its importance to Disney’s

future. (12 pts) (Technology pillar, creative content, international expansion)

3. How is the media and entertainment industry being disrupted? (10 pts) (streaming services)

4. What are Disney’s biggest strategic challenges? What recommendations would you give to

Robert Iger to address these challenges? Be specific. (12 pts) (streaming services and lack of cultural adaption)