You have been given the assignment to read Beer School: Bottling Success at The Brooklyn Brewery. Upon completion of reading this informative book dealing with this real life rags to riches entrepreneurial….
What relative weights would you assign each of them?
Making choices and exercising judgment.
a. Consider Question 2. In the blinding light of hindsight, which of the common causes of ERP
failure did Hershey experience? What could management have done to avoid those problems?
b. The e-business model can be applied very effectively in some industries, but not as effectively
in others. You may remember early attempts to establish online grocery shopping with
companies such as Web Grocer and Net Grocer. Think of another industry where the value of
e-business might be considered questionable. Explain your reasoning.
c. Chapter 8 discussed a weighted rating model for software evaluation. If you were using such
a model to evaluate ERP systems, what factors would you want to consider? What relative
weights would you assign each of them? Explain your choices.