What product design will maximize the number of children in the sample who prefer the new dry cereal?

Burnside Marketing Research conducted a study for Barker Foods on several formulations for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes (see Section 13.4 for a discussion of part-worths):

a. Suppose that the overall utility (sum of part-worths) of the current favorite cereal is 75 for each child. What product design will maximize the number of children in the sample who prefer the new dry cereal? Note that a child will prefer the new dry cereal only if its overall utility is at least 1 part-worth larger than the utility of their current preferred cereal.

b. Assume that the overall utility of the current favorite cereal for children 1 to 4 is 70, and the overall utility of the current favorite cereal for children 5 to 7 is 80. What product design will maximize the number of children in the sample who prefer the new dry cereal? Note that a child will prefer the new dry cereal only if its overall utility is at least 1 part-worth larger than the utility of their current preferred cereal.

find the cost of your paper

What is the optimal profit and what are the optimal number of Top Lathes and Big Presses?

King City Inc. manufactures machine tools. The production planner who oversees the production of two of King City’s machines needs to determine how many of each to produce this month…..

Formulate and solve the nurse scheduling problem as an integer program for one day for the data given below.

Hospital administrators must schedule nurses so that the hospital’s patients are provided adequate care. At the same time, careful attention must be paid to keeping costs down. From historical records,….

Solve the model formulated in part a. What is the minimal amount of trim loss?

STAR Co. provides paper to smaller companies with volumes that are not large enough to warrant dealing directly with the paper mill. STAR receives 100-feet-wide paper rolls from the mill….