Ferdie is spending too much time playing softball and not enough time studying, so he signs up for “sportaholic therapy” (ST). The therapist tells him the cure for his “addiction” is to quit softball cold turkey and tap his temples three times whenever he feels the urge to play. After a few months, Ferdie announces that ST isn’t helping and he’s going to stop coming. The therapist gives him testimonials of clients who swear by ST, adding that Ferdie’s doubts are actually a sign that the therapy is working. What is the major scientific flaw in this argument? (Bonus: What kind of therapy might help Ferdie manage his time better