What is the Customer Lifetime Value (CLV) for LusterLast® products? Explain what impact might it have on Marketing Spending, both in terms of revenue and as a percentage of sales? What is your rationale supporting your perspective?

What is the Customer Lifetime Value (CLV) for LusterLast® products? Explain what impact might it have on Marketing Spending, both in terms of revenue and as a percentage of sales? What is your rationale supporting your perspective?

2. Provide an estimation of the sales potential for LusterLast® based on the data provided? Based on your analysis of the data in this section, evaluate whether an increase in marketing spending is warranted?

3. How would you suggest the firm measure sales force effectiveness? What variables do you recommend would be the best to measure given the industry and product category? Compare and contrast how each variables identified offers a unique view of sales force effectiveness.

4. Lastly, offer a recommendation of what distribution channel metrics would complement the sales force effectiveness metrics the team recommends. Support the team's perspective by comparing and contrasting each metric suggested for measuring sales force effectiveness versus distribution channel effectiveness.

Average Number
of Retail
Customers
19,000
Average
Customer
Lifespan
10
LusterLast® Customer Topline Report
Annual
Average Num

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