What are the social media usage profiles of these consumers with respect to how often they engage in the following?
a. Online blogging
b. Content communities
c. Social network sites
d. Online games
e. Virtual worlds If necessary, go over the integrated case facts and information imparted to you in previous chapters, and design an online survey questionnaire for Auto Concepts. Aim for proper construct measurement, clear question wording, appropriate question flow, and all other principles of good questionnaire design.
