What are the similarities and differences between these two Web sites from the standpoint of the services they provide?

Site name: Site name: Priceline.com

URL: www.priceline.com/

Background information: Priceline.com is a travel service where you can choose your exact flights and times or name your own price and save even more.

Site name: Hotwire.com

URL: www.hotwire.com/

Background information: Hotwire’s mission is to offer low prices on travel and lodging.

Exercises:

a. What are the similarities and differences between these two Web sites from the standpoint of the services they provide?

b. How do these two Web sites differ from Orbitz, CheapTickets.com, Expedia, and Travelocity?

c. What role do these Web sites play in the overall travel/tourism distribution system?

find the cost of your paper

Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….