Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..
This assessment task requires you to prepare a simplified report (as shown on Moodle) on the current and emerging nature of the business environment
This assessment task requires you to prepare a simplified report (as shown on Moodle) on the current and emerging nature of the business environment. This report be based on three (3) Portfolio of P.E.S.T. issues that you have identified as influencing shaping the business (macro) environment. The Portfolio will be your collection of three (3) articles that have been reported in reputable newspapers, business and trade publications, or similar reputable and respected publications (refer to examples below). Journal articles must not be used as a current business environment issue for analysis. No duplication of topics are allowed, i.e., no two (2) articles on the same issue can be analysed. Nor can the one issue (e.g. COVID-19) be analysed twice. The articles in this portfolio must have been published in the mainstream news media from 1st January 2021 until 31st March 2021. It is your responsibility to determine whether a business news article is worthy of PE.S.T. analysis. (This is part of your learning!). To assist you in making this determination, ask yourself the following question: Is the business issue I am planning to report on significantly impacting the entire industry? If not, you may need to find another business news issue. It is also your responsibility to determine if the source of your news item (that you are analyzing) is reputable or credible. This is also part of your learning. (HINT: Research is your friend).