Case: The Mantra group and competition with global hotel chains https://www.mantra.com.au/
– Select two (2) emerging issues and propose two (2) innovative solutions (one for each issue) – for Mantra’s digital business.
– Some examples that are well aligned with BUS3DIG content are issues within: shareholder value, customer experience, social media, staff training, price competition, supply chain management, customer loyalty and brand reputation.
– For the solution for each issue -Strategic Implementation (overview and justification of a proposed solution including: implementation outline, timeline and budget andStrategic Measurement (tools and metrics used to measure implementation and SMART objective adherence)
Around 800 words totalHarvard referencing if possible for any resources used.