Tara is the owner and proprietor of a Nature Park in Aripo. At the Park, she runs a small shop selling hiking equipment.

Tara is the owner and proprietor of a Nature Park in Aripo. At the Park, she runs a small shop selling hiking equipment. In July 2019, Urmilla visited the park, looking to purchase a new pair of hiking shoes and hiking gear. After browsing the selection available, Urmilla picked out a set branded ‘the Top Climber Ultimate’. She asked Tara about the shoes and gear, and Tara told Urmilla: ‘the Top Climber Ultimate came top of the most recent customer survey I held’. Tara also told Urmilla that Top Climber Ultimate gears are made from the best nylon and would last a lifetime. Tara herself had no idea what material was used in the manufacture of the shoes and gears.

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

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Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

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