The main objective of this report is to select an existing firm, investigate its internationalisation strategy up-to-date, and develop a strategic plan for expansion in a new foreign market or expansion in an existing foreign market. You may select any company: multinational or local; small, medium, or large; operating in any industry segment; a manufacturer of goods or a service-provider; headquartered in any country of the world. The choice of foreign market must be justified by linking this choice to the firm’s objectives. Reports written on general topics, not focused on a real firm, will be failed.
Select an existing company, investigate its internationalisation trajectory, and develop a strategic plan for a new market entry in a foreign country. Evaluate alternative market entry….