Stihl is the world’s leading manufacturer and marketer of chain saws, with annual sales exceeding $3.7 billion.

2. Stihl is the world’s leading manufacturer and marketer of chain saws, with annual sales exceeding $3.7 billion. With innovations dating to its 1929 invention of the gasoline-powered chain saw, the company holds over 1,000 patents related to chain saws and outdoor power tools. The company’s chain saws, leaf blowers, and hedge trimmers sell at price points well above competing brands and are sold only by its network of over 40,000 independent dealers in more than 160 countries. Required: How would you characterize Stihl’s competitive strategy? Should it be classified as a low-cost provider strategy? A differentiation strategy? Also, has the company chosen to focus on a narrow piece of the market, or does it appear to pursue a broad market approach? Explain your answer. 3. Explore BMW’s website at www.bmwgroup.com and see if you can identify at least tw

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

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What will be your recommendation to Elite Furniture, if you are a consultant to the company?

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