State the significance of the case. What is unique about this system?

At the end of 1996 Fujitsu was using a new agent based technology called Interactive Marketing Interface (iMi) that allows advertisers to interact directly with targeted customAt the end of 1996 Fujitsu was using a new agent based technology called Interactive Marketing Interface (iMi) that allows advertisers to interact directly with targeted customers and provides valuable services and information. The system enhances the customer’s Internet Experience. 2 4982 1 0 iMi allows advertisers to interact directly with specific segments of the customer market through the use of software agents, while ensuring that consumers remains anonymous to advertises. Consumers submit a personal profile to iMi indicating such characteristics as product categories of interest, hobbies, travel habits and the maximum number of E-mail message per week they are willing to receive. In turn, via E-mail customers receive product announcement advertisements and marketing surveys from advertisers based on their personal profile information. By answering the marketing surveys or acknowledging receipt of advertisements, Consumers earned iMi points, redeemable for gifts certificates and phone cards. Questions: a) State the significance of the case. What is unique about this system? (10ers and provides valua

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….