You have been given the assignment to read Beer School: Bottling Success at The Brooklyn Brewery. Upon completion of reading this informative book dealing with this real life rags to riches entrepreneurial….
specify how knowledge of the relationship could help a marketing manager in designing marketing strategy.
Listed here are various factors that may have relationships that are interesting to marketing managers. With each one, (1) identify the type of relationship, (2) indicate its nature or direction, and (3) specify how knowledge of the relationship could help a marketing manager in designing marketing strategy. a. The amount (number of minutes per day) of time spent reading (or viewing) certain sections of the Sunday newspaper, and age of the reader, for a sporting goods retail store. b. Subscription to the local television cable company versus online TV viewing and household income (low or high), for a telemarketing service being used by a public television broadcasting station soliciting funds. c. Number of miles driven in company cars and need for service such as oil changes, tuneups, or filter changes, for a quick auto service chain attempting to market fleet discounts to companies. d. Plans to take a five-day vacation to Jamaica and the exchange rate of the Jamaican dollar to that of other countries, for Sandals, an all-inclusive resort located in Montego Bay. e. Homeowners opting for do-it-yourself home repairs and state of the economy (for example, a recession or a boom), for Ace Hardware stores.