C
CASE STUDY QUESTION:
- 1.What options are available for brand advertisers to use YouTube to engage with consumers?What are the Pro’s and Con’s for each option?
- 2.As a brand marketer, what recent YouTube initiatives are you excited about? Are there any you do not like? Justify?
- 3.What is your assessment of the True View initiative?
- 4. Should major brands shift a significant portion of their Advertising (TV, Radio etc) budget to YouTube?
- 5.How would craft a YouTube specific content creation and distribution strategy?
The Case Study responses covering all questions answered as a group should not exceed 1,500 words using size 12 point font with 1.5 line spacing format.
The Case Study responses must be fully and accurately referenced or they will not be graded.
Students should aim to minimise their similarity index and as a guide a rating of
The case analysis should be in an essay format. Examples of the essay format are provided in the vUWS Assessment 1 folder. More detailed information about how to analyse cases can also be accessed in the vUWS Assessment 1 folder.
Submission requirements
Submissions are to be made via Turnitin for this assessment by the DUE Date in Week 5. Students are to upload the submitted work in a WORD document format and NO hardcopy is required.
Late Assessments will attract a 10% penalty for each calendar day the assessment is submitted late without an approved disruption to studies application.
