Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
Sales Process in organizations
|Chapter 09 deals with the Sales Process in organizations. Read the Ethics Guide titled “Are My Ethics for Sale” on pages 253 and answer the following questions using the categorical imperative and utilitarianism ethical perspectives –
Support all of your answers. Which perspective do you favor?
This discussion requires students: