Research and discuss the pros and cons of using Google Analytics (GA4) on your e-commerce site, are there any alternatives?

Research and discuss the pros and cons of using Google Analytics (GA4) on your e-commerce site, are there any alternatives? (200 Words).

Further Helpul Readings:

  1. Big Commerce, 2021.Understanding Ecommerce Costs: How to Calculate Total Cost of Ownership for an Online Store.[Online]. Available at:https://www.bigcommerce.com.au/articles/ecommerce/ecommerce-cost/(Links to an external site.)
  2. Indrasiri, K., 2015.Connected Retail Reference Architecture.[Online]. Available at:https://wso2.com/whitepapers/connected-retail-reference-architecture/#05(Links to an external site.)
  3. Microsoft, 2021.E-commerce front end.[Online]. Available at:https://docs.microsoft.com/en-us/azure/architecture/example-scenario/apps/ecommerce-scenario(Links to an external site.)
  4. Rosso, S., 2015.WordPress Security White Paper.[Online. Available at:https://github.com/WordPress/Security-WhitePaper/blob/master/WordPressSecurityWhitePaper.pdf(Links to an external site.)
  5. Schneider, G., 2017.“Chapter 9 Electronic Commerce Software”. Electronic commerce.Boston(MA): Cengage Learning.
  6. Shah, H., 2018.How to Make an eCommerce App.[Online]. Available at:https://www.simform.com/how-to-develop-ecommerce-apps/(Links to an external site.)
  7. Smith, J., 2021.eCommerce Website Pricing: Determining Cost of an eCommerce Build.[Online. Available at:https://www.outerboxdesign.com/web-design-articles/ecommerce_website_pricing(Links to an external site.)
  8. Research the differences between private-key encryption and public-key encryption. In your answer, include examples of when and why each might be used. (200 words)

Further Helpful Readings:

  1. AoN, 2017.The New World Order of Cyber Threats.[Online]. Available at:https://www.aon.com.au/australia/risk-solutions/cyber-risk/files/the-new-world-order-of-cyber-threats.pdf(Links to an external site.)
  2. Ballard, B., 2020.These are the biggest threats facing WordPress sites today.[Online]. Available at:https://www.techradar.com/au/news/these-are-the-biggest-threats-facing-wordpress-sites-today(Links to an external site.)
  3. Djuraskovic, O., 2021.WordPress Market Share 2021.[Online]. Available at:https://firstsiteguide.com/wordpress-stats/(Links to an external site.)
  4. Pfleeger, C., Pfleeger, S. & Margulies, J., 2015. Information security and its emerging trends. In:Security in Computing.NJ, USA: Pearson.
  5. Schneider, G., 2017.“Topic 10 Electronic Commerce Security”. Electronic commerce.Boston(MA): Cengage Learning.
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