Online Movie Reviews Information about movie titles and television shows is available from the web database IMDb (Internet Movie Database).

Online Movie Reviews Information about movie titles and television shows is available from the web database IMDb (Internet Movie Database). Visitors can search IMDb using a movie’s title, cast members, year produced, characters, genre, awards, or other criteria. Each movie’s page offers a brief description and rating and includes links to such items as summary, trivia, reviews, quotes, and even streaming video options. Visit imdb.com and search for both recently released and classic movies. Discuss how visitors can query the movie database, how complete the information provided was, and who would benefit most from using the movie database and why. If possible, view the same movie title’s webpage on both a computer and a mobile device. Did the information differ? Answer the following questions about your experiences.

Did the information provided differ when viewing recently released titles versus classic movies?

What did you learn from your queries?

Can you identify a few fields that are included in the records for each movie?

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Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase of social media?

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