Mr. Demeke Endalamaw wants to segment markets in order to serve customers as per their interest.

Mr. Demeke Endalamaw wants to segment markets in order to serve customers as per their interest. For the purpose of dividing up buyers, he begins his work by conducting marketing survey on customers thinking, attitudes and buying motives. Upon his marketing survey, some of them are crazy for novel design or products of new fashion that may increase their prestige in the society and the motto of some of other customers is simple living and high thinking and they never aspire for showy-items. Some of the customers are family oriented and want to spend their time and money on family issues. Finally, he becomes confuse on which bases/s to use for segmenting the buyers and he needs your advice. So, what should you advise Mr. Demeke to use as a base for segmenting? Why

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You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline industry.

You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline industry. Currently, the firm is….

How would education for sustainable development and agriculture affect Peterborough transit and Peterborough Farmers’ Market.

Following a critical analysis of the data, two themes emerged: (i) education for sustainable development; and (ii) sustainable agriculture. The theme of Education for Sustainable Development (ESD) has been presented….

Are there any productivity concerns with allowing employees to use their personal devices at work?

When Saman Rajaee resigned from his sales position at Design Tech Homes in Texas, he wasn’t prepared for the next move the company made.89 He used his personal iPhone to….