Mike, the owner of the convenience store Mike’s Market, is concerned about low sales.

1. Mike, the owner of the convenience store Mike’s Market, is concerned about low sales. He reads in a marketing textbook that the image of a store often has an impact on its ability to attract its target market. He contacts the All-Right Research Company and commissions it to conduct a study that will shape his store’s image. You are charged with the responsibility of developing the store image part of the questionnaire. Develop a questionnaire that consist of 10 questions regarding store image.

Design a semantic differential scale at least for three questions that will measure the relevant aspects of Mike’s Market’s image. for these three questions you must do the following: (a) brainstorm the properties to be measured, (b) determine the appropriate bipolar adjectives, (c) decide on the number of scale points, and (d) indicate how the scale controls for the halo effect.

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….