a) Discuss five steps of generating an innovative business idea? (10marks)
b) Using a diagram discuss the phases of a business cycle? (10marks)
c) Marketing is a basic requirement for a new business venture
i) Distinguish between Salesmanship and Marketing (8marks)
ii) Discuss how the various components of a market mix are applicable to an Entrepreneurs operations. (7marks)

 

 

 

 

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