Market Analysis

In creating, communicating, and delivering a value offering, Marketing Managers engage in a marketing planning process that is both strategic and tactical. In the assessments for this subject, we will be linking marketing management theories to practice by assuming the role of a Marketing Manager in conducting a market situation analysis, performing needed secondary (desktop) market research, establishing goals and objectives, and developing recommendations for marketing strategies and tactics for a product (good or service) of your choosing.

Across the first and capstone assessments, you will write two reports that address different stages of the marketing planning process. Both reports will require you to discuss marketing theories, collect and analyse secondary (desktop) data and make recommendations based on the data