Logo The Max Lionel Realty logo is our brand identity. This logo is to appear on all publications, internal and external, excluding only formal contract agreements. The logo has been designed to represent the service we provide to customers. There are two elements to the logo: the lion motif, which ties in with the company name; and the brand, Max Lionel Realty. The lion represents our commitment to our clients’ needs. We understand the real estate business can be difficult and taxing for clients. We will fiercely protect their interests, while offering them the ‘royal’ treatment they deserve. While the informal style of the lion image presents us as an approachable company. The brand, named after Max Lionel, who started the business, presents the personal touch. The logo’s font ‘Narkisim Regular’ is to be associated with the logo, and to maximise impact it should not appear elsewhere. The two elements should always appear together and never separately. Logo size Largest promotional logo. Size should never exceed 557×1863 mm. Educating for Excellence AIC-UP- BSBITU313 –V2.0 Page 3 of 12 Australian Ideal College RTO No.: 91679 CRICOS Provider Code: 03053G ABN: 15 126 592 756 Sydney Campus: Level 7 & 8, 75 King St, Sydney NSW 2000 Adelaide Campus: Level 3, 21-23 Rundle Mall, Adelaide SA 5000 Hobart Campus: Ground Floor, 116 Murray St, Hobart TAS 7000 Tel: +61-2-9262 2968 Fax: +61-2-9262 2938 Email: [email protected] Website: www.aic.edu.au Standard sized promotional logo, 351×1175 mm. Smallest allowable promotional logo. Size should never be less than 142×480 mm. The logo should never overlap an image, and should always be presented on a white background for maximum affect. The logo should be presented in colour where possible. If document is not to be