Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
Assignment. Short Paper: Leadership Styles.
In this activity, you will analyze different leadership styles and how they impact branding and corporate expansion. Prior to completing this assignment, please be sure to review the following resources: Talks at GS – Bob Iger: Leading the Walt Disney Company Into The Future (Links to an external site.) (23:19), Change Starts At The Top: How Leaders Can Foster A Culture Of Inclusion, (Links to an external site.) Ten Leadership Lessons From Disney’s Bob Iger, (Links to an external site.) and 8 Powerful Leadership Lessons by Howard Schultz. (Links to an external site.)
Change starts at the top is a common phrase heard throughout all organizations, and corporate leadership can really make or break a company. To complete this activity, use the hospitality and tourism company: Walt Disney Company.
For this assignment, you will need to:
· Analyze the company’s leadership style and provides examples to support rationale
· Identify the key leaders who made positive impacts on the business and compare them to other leaders in the company who may not have had as significant of an impact. Response must include several specific examples to support rationale.
· Identify how these leaders and their leadership style have impacted the company’s brand and corporate expansion
· Your assignment should be submitted as a Word document. The assignment should be 3-5 pages in length. Citations should be completed in APA format, 6th edition. Response must include several specific examples to support rationale.