Kalamazoo Blooming Nursery is a small company specializing in selling flowers. They developed a new product called Flowers of the Month in which they would send a customer a different flower arrangement every month.

Kalamazoo Blooming Nursery is a small company specializing in selling flowers. They developed a new product called Flowers of the Month in which they would send a customer a different flower arrangement every month. KBN charged $63 a month for Flowers of the Month, on flowers that they estimate cost $44 additional total costs to produce. KBN spent $40,000 on this campaign last year, which led to $85,000 extra profit over the year. They estimate that their extra sales last year from this campaign was $80,000 on their usual (baseline) sales of $500,000. From the campaign they acquired 37 subscribers to Flowers of the Month who continued to subscribe to Flowers of the Month for an average of 6 years.

What was the CLV from this campaign? Your Answer: Answer units

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