Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
It has been suggested that optimal bonus schemes for profit center managers promise significant rewards for the achievement of challenging targets in areas they can influence
It has been suggested that optimal bonus schemes for profit center managers promise significant rewards for the achievement of challenging targets in areas they can influence. These schemes balance short-term pressure with incentives to maintain a long-term focus and protect managers from the distorting effects of uncontrollable factors. It has also been suggested that many bonus schemes have additional features with different motivational effects. The following are possible features of bonus schemes.
• Limiting the range of performance within which rewards are linked to results, in particular ignoring losses and limiting maximum payments
• Linking incentive payments wholly or partly to the profit of the organization as a whole Required
a) Explain why bonus schemes might include these features 10 Marks
b) Discuss the benefits and drawbacks of incorporating these features into bonus schemes. 10 Marks Bonus schemes are normally designed to motivate full-time employees who have no other employment and are wholly dependent on the organization for their income. Part-time employees and short-term employees might not be included. Required
c) Describe and advise on the possible features of bonus schemes which are designed to motivate non-executive directors who are part time, remunerated by fees under contracts for a fixed number of years and required by corporate governance codes to maintain independence. 10 Marks