Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
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Is there another way of achieving the objectives of improving the lives of developing-country farmers and producers than the Fair Trade approach?
Please read the reading materials from Chapter 8 of the Corporate Social Responsibility textbook. Based on what you have learned in this unit, answer the following questions:
- After studying this chapter, are you more likely or less likely to buy fair trade coffee? Why or why not?
- Is there another way of achieving the objectives of improving the lives of developing-country farmers and producers than the Fair Trade approach? Describe at least one option.
- Why do consumers buy Fair Trade products? List a few reasons and analyze each of them.
Written Assignment Requirements
Submit a written paper that is a minimum of one typewritten page (approximately 400 words) with an introduction and conclusion. This paper shall demonstrate the use of standard written English with respect to organization, grammar, spelling, composition, sentence structure, punctuation, and construction. The paper should cite sources to support your ideas.
