Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the last week?

Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the last week? Why or why not? Uber Eats is a food delivery app from Uber that is available seven days a week and most hours of the day or night. By downloading the Uber Eats app, users can identify menu items at local restaurants, place their orders, and be assured that an Uber driver will deliver the food to their location within a specified number of minutes. Uber Eats competes with other food delivery companies such as Takeout Express, Waitr, Grubhub, and Foodler, as well as the delivery services of restaurants themselves. In order to assess its competitiveness, Uber Eats wants to do a survey that measures customer satisfaction with Uber Eats and each of several competitors. Comment on the pros and cons of each of the following possible survey methods for the Uber Eats survey.

 

a. A telephone survey using the cell phone/text numbers of 1000 recent Uber Eats users

b. A mall intercept survey of recent Uber Eats users

c. An online survey broadcast via text message with the survey url to 1000 recent Uber Eats users

d. Placing a post-card sized survey with delivered food asking users to fill it out and drop it in the mail

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Describe a well-designed classroom computer center

Is it possible that a 4-year-old could develop addictive behavior? 1. Emma’s parents sought professional advice but wanted Emma to continue developing computer skills. What plan of action do you….

define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words.

The overall task in MKT570 is based around two aspects. First, that each student can develop a theoretical understanding of the underlying principles of Integrated Marketing Communications (IMC). Second, that….

explain and critically discuss the role of marketing communication in the overall marketing and business strategy.

The overall task in MKT570 is based around two aspects. First, that each student can develop a theoretical understanding of the underlying principles of Integrated Marketing Communications (IMC). Second, that….