Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
1. For each of the following jobs, select the two kinds of tests you think would be most important to include in the selection process. Explain why you chose those tests.
a) City bus driver
b) Insurance salesperson
c) Member of a team that sells complex high-tech equipment to manufacturers
d) Member of a team that makes a component of the equipment in (c)
e) A computer programmer