In this online simulation, you will manage the innovation process for The Citizen Sun, a struggling newspaper company.

In this online simulation, you will manage the innovation process for The Citizen Sun, a struggling newspaper company. Working with limited time and budget, you will design innovation initiatives-open innovation campaigns, customer focus groups, and/or internal R&D projects-to generate a pool of innovation ideas. The simulation will teach you about managing the innovation process, the different modes of innovation, idea generation and selection, and the role of organizational context in innovation.

Objectives:

  • To understand the challenges of innovation and describe a range of options available to source and develop high-quality ideas.
  • To summarize how to use different modes of innovation to better inform the innovation process.
  • To describe the potential of open innovation efforts to seed the innovation funnel and develop solutions.
  • To assess how important organizational climate and scope are on setting the direction and tone of the innovation process.
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