If Uber were to consider participating in a strategic alliance, what type of firm might be an appropriate partner for Uber and why?

a.Uber’s organic or internal growth to this point in the firm’s life is quite dramatic. The following statement appeared in this chapter: “Effective thought it can be, there are limits to internal growth.” Given its striking internal growth to date, does the statement from the chapter apply to Uber? Why or why not?
b. The top five reasons new products fail are presented in table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firm’s failure? Why?
c. Some firms might find Uber to be an attractive acquisition candidate. Why would this be the case? What type of firm or firms might be interested in acquiring Uber?
d. If Uber were to consider participating in a strategic alliance, what type of firm might be an appropriate partner for Uber and why? If you were a consultant, would you advise Uber to form a strategic alliance as part of its growth effort? Why or why not?E

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Choose two service companies that you are familiar with such as Facebook, eBay, and UPS, and apply them to Hill’s Strategy Development Framework.

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